OUR HERITAGE
From Local Heritage to Global Markets
Brunngård was founded in 1983 by Madeleine and Per-Ola Brunngård in Borås, Sweden – a region known for its strong heritage in textiles and craftsmanship.
The company started as a distribution business for high-quality shoe care products, built on an entrepreneurial mindset and a strong passion for the category – values that still define how we work today.
Over the years, Brunngård has evolved into a product development and distribution company with a portfolio of well-established brands, including Springyard, EXPRO, 52BONES and ULLE. Alongside our products, we continue to develop new concepts and services, such as EXPRO HUB – an automated in-store footwear protection service that brings product care directly into the retail experience.
Today, our products and solutions are available in more than 30 markets worldwide.
A Brief History of Brunngård
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1983
Madeleine and Per-Ola Brunngård establish the company in Borås, Sweden, driven by entrepreneurship and a passion for product care.
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1994
The first proprietary brand is introduced, laying the foundation for Brunngård’s future brand portfolio.
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2007
Brunngård becomes the first company in its category to phase out PFAS-based products across its proprietary brands.
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2009
Brunngård establishes a leading position within footwear accessories across the Nordic region.
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2014
Brunngård develops its first water-based waterproofing formula, combining performance with more responsible product care.
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2022
The brand EXPRO is launched as a new platform for protection and care products, combining Swedish innovation, water-based technology and a focus on product longevity.
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2024
EXPRO HUB is launched, making professional footwear protection part of the in-store retail experience.
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2025
EXPRO formulations receive OEKO-TEX® ECO PASSPORT certification, supporting transparency and responsible product development.
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2026
EXPRO HUB expands into new European markets, strengthening Brunngård’s international presence and retail partnerships.
