Our Vision

A sustainable world with active people. 

We believe that taking care of what we already have is one of the simplest ways to create a more sustainable future. By protecting, maintaining and improving the performance of footwear and textiles, we help products stay in use for longer and support a more resource-efficient way of living. 

At the same time, our products are designed to support everyday movement – improving comfort, protection and safety. By enabling people to stay active, we contribute to well-being and a more sustainable way of living. 

Our core values guide how we work, make decisions and build long-term relationships. We take it personally, stand by what we do and continuously create ways forward. 

About Us – Our Core Values

OUR CORE VALUES

Our core values define who we are and how we move forward.

About Us – Our Heritage

OUR HERITAGE

Founded in 1983 outside Borås, Sweden, with roots in textile heritage.