OUR HERITAGE
From Local Heritage to Global Markets
Brunngård was founded in 1983 by Madeleine and Per-Ola Brunngård in Borås, Sweden – a region known for its strong heritage in textiles and craftsmanship.
The company started as a distribution business for high-quality shoe care products, built on an entrepreneurial mindset and a strong passion for the category – values that still define how we work today.
Over the years, Brunngård has evolved into a product development and distribution company with a portfolio of well-established brands, including Springyard, EXPRO, 52BONES and ULLE. Alongside our products, we continue to develop new concepts and services, such as EXPRO HUB – an automated in-store footwear protection service that brings product care directly into the retail experience.
Today, our products and solutions are available in more than 30 markets worldwide.
A Brief History of Brunngård
-
1983
A family business is born when Madeleine and Per-Ola Brunngård establish the company in Borås, Sweden, driven by entrepreneurship and a passion for product care.
-
1989
The ULLE brand is introduced, expanding Brunngård’s offering into natural comfort through genuine craftsmanship, timeless design and the natural qualities of wool.
-
1994
Springyard is launched, strengthening Brunngård’s position in shoe care, accessories and ice grippers. The brand becomes a key part of the company’s growing portfolio.
-
2007
Brunngård leads the transition away from PFAS, becoming the first company in its category to phase out PFAS-based products across its own brands.
-
2013
With the launch of the 52BONES, Brunngård expands into sports and performance with technical insoles designed for support, comfort and enhanced performance.
-
2014
The first water-based protection formula is developed, combining product performance with a long-term focus on more responsible product care.
-
2018
Sneaker care meets fashion and streetwear with the launch of Shoe Shame, introducing a new approach to easy and effective sneaker care.
-
2022
EXPRO is introduced as a new brand for protection and care, combining water-based technology with solutions designed to extend the life and performance of footwear, textiles and gear.
-
2024
EXPRO HUB is launched, bringing automated footwear protection into the retail experience and introducing a new in-store service concept.
-
2025
OEKO-TEX® ECO PASSPORT certification for selected formulations marks an important milestone in Brunngård’s focus on responsible product development.
-
2026
Brunngård expands into new European markets, strengthening its international presence and building new retail partnerships.
