Shoe Care Without Compromise – 100% PFAS-Free
PFAS – short for per- and polyfluoroalkyl substances – is a group of chemicals found in countless everyday products. The problem? These substances don’t break down in nature. Once they’re out there, they stay out there.
According to the Swedish Environmental Protection Agency, PFAS have spread widely in the environment and are now even showing up in our drinking water. In fact, new regulations coming in two years will lower the allowed levels of PFAS in drinking water – and with that, more attention is being placed on which products still contain these harmful substances.
Brunngård Led the Way
Sustainability has been a core part of Brunngård’s mission for many years. Back in 2007, we became the first company in our industry to remove PFAS from our shoe care products – a decision that set a new standard.
We also made history as the first company worldwide to launch shoe care products certified with the Swedish Society for Nature Conservation’s “Good Environmental Choice” label – an independent ecolabel focused on reducing toxic substances in everyday life.
“We were early – very early – in phasing out PFAS from our own product lines,” says CEO Linda Trostek. “It’s something we’re proud of, and our decision inspired many others in the industry to follow.”
Today, our goal is clear: all our chemical products should be biodegradable, and everything we produce should have as little impact on the environment as possible.
Next-Gen Formulas, Same Powerful Results
Take EXPRO Waterproofer, for example – our latest innovation. It’s a high-performance, water-based waterproofing spray that’s completely free from PFAS and fully biodegradable. Developed in collaboration with leading research institutions, it’s designed with sustainability in mind – and built to protect the things we care about.
Supporting the Push for a PFAS-Free Future
“At Brunngård, we believe in supporting organizations that drive our industry forward,” says Linda. “If we want a real shift toward sustainable products, we need to work together.”
That’s why we back ChemSec’s “No to PFAS” initiative, aimed at accelerating the move to safer chemicals. We also continue to support the Swedish Society for Nature Conservation in their important work for the environment.
Contact: VD/CEO Linda Trostek linda.trostek@brunngard.com +46 70 989 50 75
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